In this volatile market everyone should have a second source of income. Deciding on that second source can be difficult and if you are looking at a direct sales market there are a few things to consider. Today I am going to focus on one of those things. The Product. Is there a need for the product you are considering. In other words, will people buy it?
According
to several articles that I have read, the answer for activewear is most
definitely YES!
Three Reasons To Choose Activewear as
a Second Income
Are you wearing any piece of activewear right now? What is it? Look around, can you see anyone wearing some sort of activewear? We have jokingly been talking about our quarantine clothes/work from home attire you name it… most of us have adopted a very casual style of dress this past year.
Because of that I believe if you
are looking at a second source of income, activewear should be high on your list…
I’ve got my favorite brand but let’s look at three reasons that this is a great
choice.
First, when looking at the Activewear market let’s think for a moment about 2020. It really was a terrible year for retail UNLESS you were in activewear. Activewear was already the fastest growing industry and it proved to be pandemic-proof, accounting for 40% of all online sales in the year 2020. A continued shift towards casualization was supported by the latest runway fashions, indicating athleisure and loungewear trends will not be left in 2020 as ‘quarantine’ clothing. Instead, the activewear industry continues to be an untouchable category among those who are trying to capture their share of the retail sales.
A great example of this is Zyia who had an astounding growth of 112% in
April 2020 at the start of the pandemic and continues to grow at a very fast
rate.
There is also a growing trend on promoting rest and recovery (self care) as there is on breaking a sweat, adding more demand for casual, comfy clothing.
Second, fashion is no longer all about looks but comfort and practicality are rising as essential factors in choosing one’s clothing increasing the demand for activewear. It is the perfect balance between style and comfort because all those attributes that makes activewear perfect for sports and fitness activities (breathable, easy care, wrinkle resistant, quick drying) are also making it a popular choice by consumers for everyday wear. Couple that with the fact that more and more youth and seniors are participating in fitness activities the market demand for activewear encompasses all ages, sizes and sexes.
Once again, we offer clothing for men, women and
children up to size 20 because we know that body shape and size is no indication of fitness levels.
The activewear market was valued at over
$350million and is expected to be over $5 billion by the year 2024. Suffice to
say, activewear is here to stay and there is no better time to get your piece
of that market.
Want more information on how you can become part of this ever growing industry?
Email me at: laurelseabrook@shaw.ca
I'm happy to answer any questions you may have.
